Turning one Dad's Idea into an Award-Winning Product.
Our friend had an idea to help his baby’s growing hands grasp her bottle better. We took his vision and developed a game-changing product called Ba. We then took that product and helped him build not only a brand, but a company. And along the way, we earned a Red Dot award!
Solving real problems.
Great design happens when personal insight meets professional expertise. Travis came to us with sketches inspired by his daughter's needs, and our team collaborated with him to develop Ba. Taking his vision from concept to a market-ready product that makes feeding time easier for families.
The ba fits every bottle.
Soft, Safe, and almost impossible to drop.
Crafted from medical-grade silicone, the Ba transforms the traditional baby bottle into a safe, soft, and virtually undroppable feeding solution. Its innovative cage-like design provides multiple grip points for tiny hands while protecting bottles from damage, giving parents peace of mind during those inevitable drops and throws.
The ba for every baby.
Packaging
Clear acetate package design showcases the Ba bottle holders as the hero, allowing the vibrant product colors and distinctive cage-like form to serve as the primary visual elements. The minimal typography and transparent approach creates a premium yet approachable aesthetic that immediately communicates the product's function while emphasizing its contemporary design sensibility.
Denise Richards Collab
The company had caught the eye of celebrity Denise Richards, who had just had a baby of her own. After publicly endorsing the product I helped develop the content strategy that brought this little product into the limelight.
