Revolutionary WiFi.
As lead designer at Collaboration Project, the eero team contacted us in stealth mode, with nothing more than a vision to transform home WiFi forever. I worked hand-in-hand with their leadership team from startup concept to become a market-defining company, where they were soon acquired by Amazon. Their success story perfectly illustrates what happens when breakthrough technology meets exceptional execution.
UB/UX
The eero packaging design reflects the same thoughtful simplicity that defines the product itself, transforming what could be a mundane tech unboxing into something that feels more like opening a premium lifestyle product. The clean white exterior features an elegant technical illustration that instantly communicates the mesh system concept, showing how three units work together to blanket a home in WiFi coverage. This educational approach helps customers understand the revolutionary technology before they even open the box, setting expectations for the seamless experience to come.
The Reveal
Opening the package reveals a carefully orchestrated unboxing sequence that builds excitement while maintaining the minimalist aesthetic. The three eero units are nestled in a sophisticated black tray with precision-cut compartments, each device positioned to create visual rhythm and anticipation. The vibrant blue setup card provides a striking color accent against the monochromatic palette, immediately drawing attention to the first step of the user journey and making setup feel approachable rather than intimidating.
Beyond the box
Every element of the packaging hierarchy reinforces eero's brand promise of simplicity and reliability, from the protective foam inserts to the clean typography and intuitive product placement. The unboxing experience mirrors the product philosophy—what appears effortless actually requires meticulous attention to detail. By creating packaging that feels as premium and considered as an Apple product, eero signals to customers that this isn't just another router, but a thoughtfully designed system that will transform their home connectivity experience from the moment they lift the lid.
